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Redefined City Living

W Lofts from the corner of Smallman and 26th Street
The Film 01

From Historic Warehouse To Iconic Living

John Watson of Fourth River Development inside the warehouse
The Building 02

Classic Outside, Modern Inside


A four-story brick building at Smallman & 26th, standing for more than a century and now fully renovated as thirty-eight condominium residences. The brick is repointed, the original window openings are reglazed in their multi-pane pattern, and the round columns stay exposed inside the homes. On the roof — seven new residences in aluminum and glass.

Every home has a balcony, set within the building's walls rather than hung off the facade. Thick floors and walls keep the homes quiet. Ceilings are tall, light is everywhere, and private storage comes with every residence — on your own floor wherever possible.

38residences
100+years standing
845–3,100square feet
The Townhomes 03
The rooftop townhomes with private decks and pergolas

Seven Residences Above the Brick

Built new on the roof: four two-story Rooftop Townhomes with private roof decks, and three flats offering one-level rooftop living. The rooftop terrace, outdoor kitchen, and outdoor fireplace are shared by the whole building — and every home at W Lofts, rooftop included, is a condominium.

  • Rooftop residences
  • Private roof decks
  • Shared rooftop terrace
  • Rooftop lounge
Inside the Project 04

Thoughtful By Design

Residences 38

One- to three-bedroom homes across four floors, plus seven rooftop residences. Every home has a balcony and its own private storage.

Parking 2

Two on-site parking spaces for every residence over 1,200 square feet, with entry from inside the building.

Elevators 2

Two elevators for thirty-eight homes — one rebuilt inside the original shaft.

Grand Lobby 1

An impressive grand lobby — a warm welcome in sophisticated finishes and timeless elegance.

Amenities 05

Thoughtful, Top to Bottom

Every amenity here earns its place — chosen for how people in the Strip actually live.

  • Grand lobby
  • On-site parking
  • Rooftop terrace
  • Fitness center
  • Outdoor kitchen
  • Recreation room
  • Outdoor fireplace
  • Residents' wine cellar
  • Corner lounge
  • Dog wash
  • Private storage
  • Bike lockers
  • Mailroom & parcel room
The rear of the building with covered parking
Location 06

The Strip District, On Foot

The Strip sits between downtown and Lawrenceville, with no river to cross. The market blocks, the riverfront trail and the neighborhood's restaurants are all within a short walk.

  • Cinderlands Warehouse1 min walk
  • DiAnoia's Eatery1 min walk
  • Three Rivers Heritage Trail1 min walk
  • Kingfly Spirits2 min walk
  • Kelly O's Diner3 min walk
  • Pittsburgh Opera4 min walk
  • Bar Marco5 min walk
  • La Prima Espresso7 min walk
  • St. Stanislaus Kostka Church7 min walk
  • The Terminal7 min walk
  • Pamela's Diner8 min walk
  • Pennsylvania Macaroni Co.9 min walk
  • Primanti Bros. (Original)10 min walk
  • Wholey's Fish Market11 min walk
  • Heinz History Center16 min walk
  • 31st Street Bridge9 min walk
  • Downtown & Cultural District6 min drive
  • North Shore Stadiums8 min drive
  • Lawrenceville5 min drive
  • Oakland12 min drive
  • Pittsburgh International25 min drive
The Team 07

The People Behind W Lofts

Developer

Fourth River Development

John Watson, the Principal and CEO of Fourth River Development LLC (FRD), brings more than three decades of real estate experience to the firm. He began his real estate career in 1990 and spent 16 years with The Rubinoff Company before founding Fourth River Development in 2006. As a developer, John has led a wide range of projects spanning development, brokerage, leasing, and property management, with notable involvement in landmark projects such as Summerset at Frick Park and Washington's Landing. FRD, as a full-service firm, has a portfolio consisting of both commercial and residential properties, including but not limited to, ground-up construction and renovation of existing properties, brownfield and greenfield sites, public-private partnerships and smart growth communities.

General Contractor

DGA Builders

DGA Builders is an experienced construction firm based in Rochester, New York, providing construction management, general contracting, and design-build services. The team partners closely with clients to guide them through pre-construction and the build process, using high-value, high-impact methods to deliver projects that are safe, on time, on budget, and built to a high standard of quality. DGA Builders brings proven regional experience, having completed over 1,200 Class A units and over $280 million in construction contracts. Some notable projects in the Pittsburgh area include “The Refinery” in the Strip District, “The Cosmopolitan” on McKnight Road, “Felson” in Cranberry Twp. and “Eden Square” in Cranberry Twp. They come highly recommended by partners involved in those successful projects.

Architect

Pieper O'Brien Herr

POH+W Architects is a well-established architectural firm founded in 1971 and recognized by Pittsburgh Business Times as one of Pittsburgh's largest architectural firms. With a diverse portfolio spanning projects in both Pittsburgh and Atlanta, the firm brings decades of experience across a wide range of project types. Notable local work includes 5800 Forward Avenue in Squirrel Hill, The Cosmopolitan on McKnight Road, The Felson in Cranberry Twp, The Preserve in Peters Township, Kiski School residence halls and Federal Galley in the North Side, reflecting a strong regional presence and a proven record of impactful design.

Sales · Howard Hanna 08

Reserve Your Home Today

Diana and Kathleen Mathison of Howard Hanna Real Estate Services are leading sales for W Lofts — reach out for pricing, floor plans, and private preview appointments.

Sales Associate · Howard Hanna

Diana Mathison

dmathison@howardhanna.com
Sales Associate · Howard Hanna

Kathleen Mathison

kathleenmathison@howardhanna.com
Contact 09

Request More Information

Pricing, floor plans and private preview appointments, ahead of public release.

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